Some thoughts on investigating UGC community products
5/13/2020 · 2 min read
Recently, I am going to transform my recipe tool into a community. Here are some thoughts when researching competing products:
**1. Why do community applications forcefully expose the content they produce in mine? **
Will users watch the content they generate every day? It doesn’t feel like it to me!
Later I discovered a feature:
Any community application whose mine page forcibly exposes its own production content,
Other people’s profiles are also very similar to their personal pages.
Then:
The mine of community products should be called a personal homepage, not a personal center.
A personal homepage is equivalent to your own social business card, which is helpful for improving social value
Indirect introduction:
The mine of community products is to highlight the homepage, while other tool-type products are to highlight functions.
- Focus on whether to choose small cards or large cards when using feed flow
** Large card design for instagram**
Small cards for Xiaohongshu
With the same focus on users, why is the display different?
In terms of functional guidance:
Small cards (Little Red Book): easy to browse quickly, with unclear goals, to quickly find what you are interested in, relatively more prominent pictures (the originator should be Pinterest), and weak interactivity.
Large card (Instagram): suitable for focused browsing, not as efficient as small card, will expose the reply entry, and is highly interactive
Guess user needs:
Xiaohongshu: See what valuable content I have posted by the people I follow (purposeful)
instagram: See what the people I follow have posted (no purpose)
Speculation:
No matter how high the number of fans of Xiaohongshu is, its influence on fans may not be high unless it is high-quality content. This can indirectly force the author to post higher-quality and more attractive pictures.
Instagram does not clearly allow users to produce high-quality content, but more about life updates, so strong interactivity is helpful to increase community activity and stickiness.