如何设计免登录购买

E-commerce products can not be separated from the purchase, and the highest bounce rate is also the purchase of this link.

Why?

Because for new users, clicking "Buy" = > "Login" = > "Sign up" interrupts the "Buy" process for the user and psychologically increases the cost of use.

So how do you design a login-free purchase?

• • • The so-called login-free is to verify your identity at the minimum cost, so you can buy only by verifying your phone number. * *
• Secondly, in order to retain the user, you can remind the user to set a password after the purchase ends, so as not to interrupt the "purchase process".

One is the login-free insurance product purchase process that I designed at my company:

• • After the user clicks on Purchase = > Choose whether to log in or not = > Not logged in will verify the phone number to proceed with the purchase = > After the purchase is successful, you can set the account password * *

Here's the prototype: