"Goals and Actions" of Design

I feel that there are many things in life that you cannot just choose to do recklessly just because the goal is very clear. Instead, it is executed naturally according to the logic of the target object, and the experience is like "going with the flow." Just as in design, consciousness cannot be imposed on users, but users can be guided through metaphors, contrasts, habits, and awareness.

Let’s illustrate with an example from life!

When I shop online, I usually only read bad reviews, not good ones. Recently, I found some "bad reviews" from stores, criticizing "the seller does not give gifts", "the seller does not provide free shipping", "the quality is very good, but the delivery is a bit slow". It sounded like a bad review, but when I thought about it carefully, it turned out that they were all shortcomings that had nothing to do with the quality of the product. On the contrary, I felt that the quality of the product was quite good, which left a good impression on me and I decisively purchased the product.

If I just give positive reviews, I can tell at a glance, but doing the opposite makes me feel more reliable. But "sly" sellers know very well that users' habits are to read negative reviews first. He knows how not to impose consciousness on the user, but to guide him along the user's train of thought, making him feel simple and reliable.

Advertisements are everywhere in life, and most people find them disgusting. However, embedding soft advertising in film and television works makes people feel emotions. For example, Pepsi-Cola embedded advertisements in the movie "Initial D", which makes people experience a way of life and a feeling of youth.

Therefore, if you confess your love directly to a girl, the effect will be different from if you prove it through your actions. Therefore, whenever we have a clear goal, we should consider whether the direct action is in line with the target's psychological expectations and whether it will make the target feel abrupt. If so, we can consider using the target's way of thinking, emotions, hobbies, and values ​​to guide us, and we will definitely get unexpected results.